LinkedIn Algorithm Update: Why Posts with Links Won’t Gain Traction

If your LinkedIn posts aren’t gaining the visibility you expected, links might be the problem. LinkedIn’s algorithm actively deprioritizes posts containing outbound links. Instead, it favors content that keeps users engaged on the platform.

For marketers, this means a shift in strategy. Posts with outbound links are less likely to be seen, while engagement-focused content that holds attention and sparks conversation is prioritized.

Understanding the LinkedIn Algorithm: What It Prioritizes

LinkedIn’s goal is to keep users active on its platform. Whether they’re engaging with posts, watching videos, or commenting on updates, LinkedIn wants users to stay within its ecosystem. Outbound links disrupt this flow by taking users away, reducing their dwell time on the platform. To counter this, the algorithm pushes content that keeps users scrolling.

So, what kind of content does the LinkedIn algorithm love? Posts that drive engagement with likes, comments, and shares, as well as native formats like text updates, images, and videos. Posts that encourage users to spend more time on the platform, such as carousels or thought-provoking discussions, are also highly rewarded.

LinkedIn Links: Should You Use Them in Your Posts?

To adapt, share links strategically. Instead of embedding them directly in your post, include links in the comments section. This preserves the post’s reach while still providing access to external resources.

When you do need to share links, ensure the content around the link is engaging enough to hold attention. Hook your audience with a strong narrative before directing them elsewhere.

LinkedIn Engagement Strategy: Creating Algorithm-Friendly Posts

Focus on native content that aligns with LinkedIn’s engagement-first approach:

• Text Posts: Share insights, tips, or stories directly in text updates.
• Carousels: Upload documents to create swipeable slideshows that visually deliver value.
• Polls: Engage your audience with interactive questions and surveys.
• Videos: Short, engaging clips work well for drawing attention and keeping users on the platform.

Engagement is the key metric. Encourage conversations by asking questions or inviting feedback. Posts that spark meaningful discussions tend to gain more visibility, keeping your audience engaged and your content circulating.

LinkedIn Content Tips: Providing Value Without Links

Providing immediate value in your posts is crucial. Share takeaways or actionable insights without asking users to leave LinkedIn. This builds credibility and trust while driving engagement. Focus on delivering useful content that makes your audience pause, think, and interact.

How to Succeed Under the LinkedIn Algorithm Update

LinkedIn is prioritizing engagement over external traffic. To thrive, focus on creating content that resonates, adds value, and keeps users interacting on the platform. Outbound links still have a place but should complement an engagement-first strategy.

Shift your approach today. Experiment with native content and watch the algorithm work in your favor. This change could be the key to growing your LinkedIn presence.