Welcome to ImpactLine Digital: Elevating Your B2B Marketing and Demand Generation

So… you probably searched for some marketing terms, and here we are. Honestly, we’d love it if you just hit that “call us” button because, unlike others, we actually answer the phone. That’s just one of the ways we’re shaking things up in the digital marketing world. We got tired of offering those noisy, ineffective marketing packages. So, we rolled up our sleeves and decided to help our clients with something most marketers avoid: sales.

Most marketers hate sales. We don’t.

Let’s introduce ourselves. 

Shall we?

Meet Jessica: The Attorney-Turned-Marketer Powering Our Creative Engine

You know how they say you can’t truly appreciate success until you’ve faced a few challenges? That’s Jessica Campos in a nutshell.

Once a construction law attorney, Jessica built a successful law firm before the 2008 recession hit, reshaping industries from real estate to finance. When the mortgage meltdown upended her career, she did what any visionary would do—she pivoted, embracing the digital economy and turning her business acumen toward the fast-growing world of digital marketing.

Today, Jessica is a powerhouse in the world of SEO, social media marketing, and content creation. Her unique ability to blend legal know-how with business development strategies has helped her drive more than $20M in client revenue, helping brands unlock new revenue streams and scale from small players to industry leaders.

What’s truly remarkable about Jessica? She doesn’t just stop at strategy. She’s deeply passionate about execution, which is why she’s founded her own Austin-based networking community—heyATX—with over 14,000 members! So, when Jessica leads your content and SEO strategy, she’s not just thinking about keywords or clicks—she’s thinking about how to build long-term relationships that bring value to your business, just as she’s done for countless others.

Meet Tom: Your Go-To Sales Enablement and Demand Generation Expert

Now, onto the sales and demand generation side of things. Let’s talk about Tom McKeown, our CEO and co-founder.

If there’s one thing to know about Tom, it’s this: he’s an unstoppable force when it comes to building marketing engines that drive real results. As a seasoned sales enablement expert with over 20 years of experience, Tom has led high-performing teams in industries like IT, cybersecurity, and SaaS, driving 300% growth year over year for businesses that partner with him.

What really makes Tom tick is helping businesses accelerate their sales cycles. After years of working in demanding fields like aerospace and defense, he’s mastered the art of connecting marketing with sales so companies can convert more leads and grow faster.

Outside of work, Tom’s passion for endurance sports fuels his approach to both life and business. A 3x Ironman and a competitor in the 2017 Obstacle Course Racing Championship, Tom knows how to push through challenges and build resilience, two qualities that also define his approach to marketing. He’s all about taking complex problems, breaking them down into actionable steps, and finding the best path to victory.

At ImpactLine Digital, Tom leads the charge on demand generation, ensuring that our strategies don’t just bring in leads—they bring in the right leads, helping businesses scale efficiently.

Oh, and did we mention? We’ve been happily married for 18 years, have four amazing kids, and are the proud parents of two dogs—so when it comes to juggling business, family, and chaos, we’ve got a lot of practice! 

What We Do: Blending Art and Science in Demand Generation

At ImpactLine Digital, we believe that successful marketing is both an art and a science. The art comes from creative storytelling—connecting with your audience in a way that resonates emotionally and aligns with their needs. The science comes from leveraging data, analytics, and operational excellence to measure and optimize every step of your marketing funnel.

We work with businesses across industries like IT, cybersecurity, and SaaS, focusing on demand generation, B2B SEO, social media marketing, and sales enablement. Our goal is simple: help you grow by aligning your marketing with your business objectives, whether you’re looking to build brand awareness, nurture leads, or drive sales.

Here’s How We Help Our Clients Win:

• Demand Generation: We build multi-channel campaigns that attract, nurture, and convert leads. From inbound marketing to precision-targeted outbound efforts, we make sure your pipeline is filled with high-quality prospects.
• B2B SEO and Content Marketing: It’s not just about ranking higher—it’s about creating content that speaks to your audience’s needs. We’ll help you dominate search engines while building trust with educational, impactful content.
• Sales Enablement: What good is marketing if it doesn’t close deals? We focus on aligning marketing and sales efforts so you can shorten your sales cycles and close more deals, faster.
• Local Expertise with a Global Perspective: Based in Austin, TX, we combine our deep understanding of the local market with global insights, allowing us to help businesses across the USA and beyond.

Why Austin Businesses Choose ImpactLine Digital

Our clients love working with us because we’re not just another agency—we’re partners. We get involved in your business, understand your goals, and deliver results that matter. Whether you’re a startup or an established B2B business, we’re ready to help you scale your marketing efforts and achieve sustainable growth.And if you’re looking for a bit more insight into how we can help you, we’re offering a complimentary demand generation assessment. Let’s chat and see how we can help you unlock your business’s full potential.